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illy is the official global coffee partner of the international art fair Visitors and exhibitors will be able to enjoy an illy coffee at the illy Caffè and in the lounges while discovering the new collection of cups presented live by the artist

TRIESTE, Italy and LONDON, October 12, 2022 /PRNewswire/ — illycafethe global coffee brand recognized for its lasting quality and for the privileged channel of communication it has created in the world of contemporary art, is the official global coffee partner of Frieze London, the world’s most influential contemporary art fair taking place from October 12e at 16e at Regents’ Park, showcasing over 160 of the world’s most important galleries.

During the 2022 edition of Frieze London, illycaffè will celebrate the 30th anniversary of the illy art collectionthe iconic cups that have transformed an everyday object into a blank canvas on which over the years great artists of international renown have ventured, presenting the new illy Art Collection signed by Pascale Martine Tayou, one of the most important contemporary artists, represented by GALLERIA CONTINUA. The man at the center is the element that characterizes the works of Tayou and it is the same that guides the sustainable model of illycaffè.

To decorate the illy art collection, Pascale Martine Tayou chose a color palette that represents African landscapes. Creating a stylized mask leaning against a tree, whose branches each bear eggs that grow as a symbol of birth and creation, the collection is a reflection on the major issues of our time: conflicts, environmental sustainability, globalization, immigration.
Pascale Martine Tayou will personally reveal the news illy art collection on October 12e at the illy stand in Frieze.

Visitors and exhibitors will be able to combine beauty and flavor while enjoying an illy coffee at illy Caffè, the Frieze London exhibitor lounge specially created and decorated with the motif of the Tayou’s collection. This collection ideally extends the celebrations of the 30th anniversary of the illy Art Collections, a project born in 1992 and interpreted over the years by 125 international artists. It represents one of the largest collections of contemporary art in the world.

We are proud to be a partner of Frieze London, because we share the same goal of seeking beauty and novelty, discovering it, bringing it out and sublimating it.. Contemporary art for illy represents the language that perfectly synthesizes coffee culture and its aesthetic, social and intellectual value. This is why the company has opened a privileged channel of communication with all the actors involved in the sector” said Cristina ScocchiaCEO of illycaffè.

The illy art collection will be available from October 24e in the illy e-boutique, illy Caffè and illy Shop, major points of sale, and in the bookshops of renowned Contemporary Art Museums around the world.

About illycaffè

illycaffè is an Italian family business, founded in Trieste in 1933. Its mission has always been to offer the best coffee in the world. Illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in more than 140 countries around the world, in cafés, restaurants and hotels, in cafés and single-brand boutiques, at home. Thanks to its innovations, illycaffè contributes to the technological progress of coffee worldwide. In 1991, the “Premio Ernesto Illy de qualidade sustentavel do cafè para espresso” was launched in Brazil for a quality espresso coffee. Illycaffè has contributed to the sharing of know-how, paying producers a premium price for the best quality selected by illycaffè. Since 2016, with the “Ernesto Illy International Coffee Award”, the company has celebrated coffee producers around the world who, according to illy, have produced the best sustainable coffee. Since 2013, the company has been included in the list of the most ethical companies in the world. In 2019, it reinforced its commitment to pursue a sustainable business model integrating the interests of people with the environment, by adopting the statute of Società Benefit and by enshrining this commitment in its own statutes. In 2021, illycaffè was the first Italian company in the coffee sector to obtain the international B Corp certification due to its commitment to complying with the highest standards of social and environmental performance. The company also founded the University of Coffee, which aims to share culture at all levels, providing comprehensive and practical training for producers, baristas and coffee lovers. Everything “made in illy” is about beauty and art, founding principles of the brand, starting with its logo, designed by the artist. James Rosenquist, to the illy Art Collection cups, decorated by more than 100 international artists. In 2020, the company had 1405 employees and a turnover of 520.5 million euros. There are 269 illy single-brand stores in more than 40 countries around the world. In 2021, Rhône Capital becomes a minority shareholder of illycaffè with the aim of contributing to the company’s international growth projects.

Curly is the world’s leading modern and contemporary art platform for artists, writers, curators, collectors and the general public. Frieze includes three magazines – frieze, Frieze Masters Magazine and Friesland Week – and four international art fairs – Frieze London, Frieze Masters, Frieze New York and Frieze Los Angeles. In 2016, Frieze entered into a strategic partnership with Endeavour, a global entertainment, sports and content company.

SOURCE illycafé