The latest app from Progressive Corp. (NYSE: PGR) has nothing to do with insurance.
The Mayfield Village-based insurance giant announced Wednesday (May 4) that it has created an iPhone app that makes its famous corporate art collection virtually accessible to the public. The app development was done in-house by Progressive’s creative teams and IT department. A version of the app will soon be available for Android users.
Progressive’s collection contains more than 10,000 contemporary works of art – sculptures, paintings, photographs and new media – which the company says enhances its culture “by encouraging the pursuit of innovation and change”. The company noted in a press release that due to the pandemic, which has moved the majority of the workforce away from corporate headquarters, “employees were unable to view the collection.”
The app changes that, for employees and for everyone.
Users can scan a QR code, download the augmented reality-based app, and see and learn about the collection’s curated selection of artworks and exhibits. In addition to viewing artwork from the collection, app users can place artwork (virtually, of course) on a surface, such as a home office wall.
Corporate Art Curator Scott Westover said in a statement, “The pandemic has created uncertainty on many levels and this app allows Progressive employees to take over our office culture from home. Additionally, their Friends and family can now experience the collection with their iPhones, and have the opportunity to explore, engage and enjoy all of the pieces in the collection.”
The app launch announcement comes shortly after the death of Toby Devan Lewis, who was instrumental in building Progressive’s art collection. She had been married to the late Peter B. Lewis, former chairman and CEO of Progressive.